Technical SEO checklist from the ROAST.MARKETING team

• [ ] Each clickable functionally significant element is assigned a unique class.
• [ ] The project has SEO-friendly URLs.
• [ ] Important pages contain title, description, keywords with focus keywords.
• [ ] For template pages or product pages, it is possible to use template meta-filling.
• [ ] Google Analytics 4 counter is installed.
• [ ] There is a SiteMap.
• [ ] SiteMap does not contain broken links.
• [ ] SiteMap is generated automatically (adds new and removes non-working 404 pages).
• [ ] SiteMap includes priority, changefreq, lastmod parameters.
• [ ] There is a Robot.txt.
• [ ] Robot TXT general settings: user-agent for all search engines, Yandex, Google; host and sitemap are specified; disallow/allow directives are specified.
• [ ] There are no duplicate pages on the site.
• [ ] htaccess is configured correctly.
• [ ] Test or dev servers are closed with http authorization.
• [ ] When renaming sections, sub-sections, the URL of the page does not change.
• [ ] When filtering a list of goods, the page URL should change according to the selected filter parameters. When entering a URL, the corresponding filter should be applied automatically.
• [ ] The menu should be constant and contain links to sections and subsections of the site.
• [ ] On the main page, in the sections and subsections of the catalog, there is a possibility for placing a block for SEO texts with headlines and subheadlines.
• [ ] External links, i.e. links to third-party resources, are placed using the rel=”nofollow” attribute.